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DedCool
DedCool was founded by beauty experts from multiple generations. Fragrance was Carina's obsession from the start. Carina was inspired to create DedCool from growing up as a beauty formulator alongside her mother and playing in a lab. Carina's passion of scent, along with a broad disdain of the way the fragrance industry operates, fueled her desire to construct a new 21st Century definition of fragrance. It began modestly on Instagram, then expanded to knocking on the doors of local retail stores in the hopes of being carried on consignment. This led in ties with retailers and boutiques, which helped to grow dedcool.com.
DedCool is the only Functional Fragrance brand that allows everyone to smell and feel good with scent. We are on a mission to change how fragrance is defined and perceived. We believe that everyone should have a signature aroma that goes beyond a glass container. DedCool incorporates fragrance across mediums into usually commonplace products ranging from laundry detergent to car fresheners, ensuring that aroma is practically applied in your daily life.