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Florsheim

The Florsheim family's involvement in the shoe business began with Sigmund Florsheim, a German immigrant who arrived in the United States in the 1850s. Florsheim put his old-world cobbling abilities to work and became a partner in Greensfelder, Florsheim & Co., a Chicago-based men's footwear manufacturer, in 1886.

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Milton Florsheim, reflecting on the company's success, is reported as stating, "I have always attributed our success to three essentials: a good shoe, an efficient organization, and advertising—always keeping in mind that our shoe measured up to everything that we said in our advertising."